Dial-a-Bed vs Mr Mattress: Direct Manufacturer or Big Retailer?
Dial-a-Bed vs Mr Mattress: Direct Manufacturer or Big Retailer? (2026)
Last checked: 26 July 2026
Short answer: Dial-a-Bed is one of South Africa's largest bed retailers, with 80+ stores and a wide range of brands including Sealy, Restonic, King Koil and Dunlopillo. Mr Mattress is a manufacturer selling its own foam range direct, from R2,399, with a 365-night home trial and no minimum hold period. Want to compare many brands under one roof? Go retailer. Want the same or better quality with no retail markup and a full year to decide? Buy direct.
home trial, no minimum hold
on Active, Revive and Hybrid
across South Africa
South Africa
Verdict
Verdict: Mr Mattress wins on price-per-quality and trial terms; Dial-a-Bed wins on brand choice and showroom access. Dial-a-Bed's own comfort exchange requires a 30-night minimum hold and a mattress protector purchase before you can exchange, and it's an exchange for another bed, not a refund. Mr Mattress gives you 365 nights with no minimum hold, and one fixed factory-direct price instead of a retail markup.
Last updated: July 2026.
What each of us actually is
Dial-a-Bed is one of South Africa's biggest bed retailers, with more than 80 stores nationwide plus online ordering. They stock multiple manufacturers - Sealy, Restonic, King Koil, Dunlopillo, Simmons, Forty Winks and others - across spring, hybrid and foam ranges, with some models exclusive to their stores. If you want to lie on ten different brands in one afternoon, a retailer of that size is built for it.
Mr Mattress is a manufacturer. We make our own foam and memory foam mattresses in South Africa, plus one Bonnell coil-and-foam Hybrid, and sell them directly online and through our own stores. No other brands, no distributor, no sales commission layered into the price. Four ranges, every one with its specs published.
The comfort exchange, read closely
Dial-a-Bed advertises a 100-night comfort exchange. The fine print matters: you must sleep on the new set for a minimum of 30 nights before you're eligible, and you're required to buy a stain-protected mattress protector to keep the guarantee valid. Between night 31 and night 100 you can exchange the bed for another of equal or greater value - it's an exchange, not a refund, and not a full-year trial.
Mr Mattress gives you 365 nights at home, starting from delivery, with no minimum hold period before you can act on it.
Side by side
| Feature | Mr Mattress | Dial-a-Bed |
|---|---|---|
| What it is | Manufacturer, sells direct | Multi-brand retailer, 80+ stores |
| What they make | High-density foam and memory foam, plus a Bonnell coil Hybrid | Nothing themselves - resells Sealy, Restonic, King Koil, Dunlopillo and others |
| Trial | 365 nights, no minimum hold | 100-night comfort exchange - 30-night minimum hold, protector required, exchange only |
| Warranty | 3 years Comfort Foam, 10 years Active, Revive and Hybrid | Varies by brand - guarantee (free replacement) for manufacturing faults, then a paid warranty period |
| Queen bed set price | R4,499 (Comfort Foam) to R7,999 (Revive) | R5,999 to R9,499+ on sale (R7,199 to R13,499 before discount), varies by brand |
| Specs published | Yes, on every model - foam density, coil wire gauge, tempering | Depends on the brand stocked |
| Delivery | Free nationwide | Varies by store and area |
| Made in South Africa | Yes | Depends on the brand stocked |
Where Dial-a-Bed genuinely wins
Choice. Multiple brands and price points under one roof, with 80+ stores to walk into. If you want to compare Sealy against Restonic against King Koil in one afternoon, that's what a retailer of this size is for.
Pocket springs specifically. Our Hybrid uses a Bonnell coil core, not individually wrapped pocket springs. If you've decided you specifically want a pocket spring bed, Dial-a-Bed carries several.
Familiar names. If sleeping on a brand you already know matters to you, they stock it.
Where buying direct wins
Price for the same or better spec. No distributor or retail markup layered in. Our queen bed sets run R4,499 to R7,999; Dial-a-Bed's sampled queen sets run R5,999 to R9,499+ even on sale.
Published specs. Every Mr Mattress model publishes its actual construction - foam density, and on the Hybrid, coil wire gauge, steel grade and tempering. With most retail beds you're trusting a brand name, not a number.
The trial, without the conditions. 365 nights, no 30-night minimum hold, no protector purchase required to keep it valid.
One throat to choke. If anything goes wrong, you deal directly with the people who built the bed, not a retailer mediating with a manufacturer.
Shop Mr Mattress direct See the Hybrid
Frequently asked questions
Is Mr Mattress cheaper than Dial-a-Bed?
Usually, yes, for comparable quality. Our queen bed sets range from R4,499 (Comfort Foam) to R7,999 (Revive memory foam). Dial-a-Bed's queen bed sets sampled from their site ranged R5,999 to R9,499 on sale, R7,199 to R13,499 before discount, and prices vary by brand and store.
What is Dial-a-Bed's comfort exchange, exactly?
A 100-night window, but you must sleep on the bed for a minimum of 30 nights before you're eligible, and you're required to buy a mattress protector to keep it valid. Between night 31 and 100 you can exchange for another bed of equal or greater value - it's an exchange, not a refund. Mr Mattress gives 365 nights with no minimum hold and no required add-on purchase.
Does Dial-a-Bed make its own mattresses?
No. Dial-a-Bed is a retailer that stocks brands including Sealy, Restonic, King Koil, Dunlopillo, Simmons and Forty Winks. Mr Mattress manufactures its own range in South Africa.
Does Mr Mattress sell a pocket spring mattress like the brands at Dial-a-Bed?
Not a pocket spring, no. Our Hybrid uses a Bonnell steel coil core (2.4mm wire, 82B high-carbon steel, fully oven-tempered, 5.5mm border wire clipped at every coil) under a thick foam comfort layer - the full spec is published, which most retail brands don't do. If you specifically want individually wrapped pocket springs, Dial-a-Bed's Sealy and Restonic ranges carry those.
Who handles a warranty claim if I buy from Dial-a-Bed?
The retailer typically logs the claim on behalf of the brand, adding a middle step, and Dial-a-Bed's own terms distinguish a fault guarantee (free replacement) from a warranty period (a fee applies). Buying direct from Mr Mattress means the manufacturer is also who you deal with on any claim.
Dial-a-Bed pricing, brand range and comfort exchange terms last verified 26 July 2026 against dialabed.co.za. Retail prices and promotions change often - always confirm the current price with the retailer before you buy.
Ready to compare for yourself? Shop the Mr Mattress range or see the full range specs. Questions? Call 087 087 1610 or visit one of our stores across South Africa, with more opening.
See how Mr Mattress compares to every major brand and retailer →
We've been making foam mattresses in South Africa for over 15 years. Our head office and main factory are in Bloemfontein, and we manufacture through our own and approved partner facilities in Gauteng, Cape Town and East London. MR MATTRESS (PTY) LTD, 47 Piet Human Street, Bloemfontein | CIPC Reg No: 2024/177332/07 | 087 087 1610